Success story
5 min

Stayfitt & VISA Success story

Our successful case for Visa is about social Impact to increase mental and physical health. It is an excellent case-study about bringing together people from CEMEA region countries and helping them to be happier, healthier and more energetic!
Victoria Bardina
Account manager


It’s ourfirst project for the fintech sphere in MENA. And we are proud to be a part of notjust a fitness challenge, but an activity for a good cause. 

Key goals:

•     raisingfunds for the Street Child United charity

•     gettingmore employees involved in volunteering

•     improvingthe mental and physical health of employees who participate in thischallenge.

Target audience:

·     employees of Visa

·     employees of partner banks

My resent half a year at Visa I’ve being lucky to work for Social Impact and Sustainability, meet great people and doing truly exciting things. One of the projects I was proud to lead is the Social Impact Virtual fitness challenge «Road to Doha», connecting more than 600 people from the CEMEA region countries to virtually overcome the distance of 5000 km in the teams in 30 days. The challenge was supported by the beautiful app, tracking all the physical activities of participants, providing the insightful wellbeing advises and the platform to share your wins and achievements. Thanks to Roman Kuznetsov and Stayfitt team for support, it was pleasure to work with you on this project. We chose «Make it count» as a slogan for the challenge means that any contribution is important!
Olga Degtyareva
Business Development Director at Visa


Main idea

The goalfor each team is to virtually travel 5 000 km from SanFrancisco to Doha, where 1 km = 1 charge of the activity.

This is atravel challenge, which is tied to important geographical locations for thecompany.



Participantswere divided into teams and needed to collect charges together. They recorded alltheir activity in the app: walking, running, swimming, cycling, skiing, or fitnesstraining.

Ratings of theteams, and individual participants, were available in real time.



Top 5participants received the maximum number of charges, and winning teams inthe the global challenge were rewarded.

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Inside this project:

  • App for iOS and Android
  • The application is in English
  • Syncing with wearable devices
  • Global Challenge — to unite the team
  • Library of personal challenges — updated every week
  • Content (articles, videos, audio) on all aspects of wellbeing
  • Team ratings
  • Chat and support features
Ждём запуска обновленного проекта ЗОЖ Амбассадоры Росатома 2.0, новых открытий, знакомств не только с другими участниками, но и с новыми видами спорта, и с собой!
ЗОЖ Амбассадор
Спасибо за такую возможность, это воспоминания на всю жизнь! Идея — подняться на вершину — очень объединяет и заряжает энергией. Я рада и довольна тем, что мы стали победителями, все взошли на вершину и растянули флаг Росатома.
ЗОЖ Амбассадор
Меня команда вывела на 5 место в проекте "ЗОЖ амбассадор Росатома". Это позволило войти в число 10-ти победителей проекта. За что я всем несказанно благодарен! Мы очень старались и отработали на все 100!
ЗОЖ Амбассадор


of registered employees took part
8 064
average steps per day
Average number of training sessions perparticipant per week


Люди говорят...

Текст... текст...Бежать Экватор в компании коллег — здорово, но если по итогам организация перечисляет миллионы рублей в благотворительный фонд в результате твоей активности — еще лучше.

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