Going to the Moon with Danone

How to support a healthy lifestyle in the interantional project

Victoria Bardina

Account manager

Goals

- Supporting a healthy lifestyle
- Increasing staff loyalty
- Uniting a team spread across 24 remote logistical centres.

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Solution

The participants were given access to the Stayfitt app where their physical activities were tracked to reach a shared goal.
The main challenge of the project was tailored to this particular company. The participants had to jointly collect 384 467⚡ energy charges in order to deliver Danone products to the Moon.
In addition to the shared challenge, participants chose a personal challenge every week (running, swimming, workouts, etc.).
All the participants were able to track both their individual progress and that of the team.
We created team and project chats as well as sharing videos and articles about health and wellbeing.

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Ждём запуска обновленного проекта ЗОЖ Амбассадоры Росатома 2.0, новых открытий, знакомств не только с другими участниками, но и с новыми видами спорта, и с собой!

ЗОЖ Амбассадор

Спасибо за такую возможность, это воспоминания на всю жизнь! Идея — подняться на вершину — очень объединяет и заряжает энергией. Я рада и довольна тем, что мы стали победителями, все взошли на вершину и растянули флаг Росатома.

ЗОЖ Амбассадор

Меня команда вывела на 5 место в проекте "ЗОЖ амбассадор Росатома". Это позволило войти в число 10-ти победителей проекта. За что я всем несказанно благодарен! Мы очень старались и отработали на все 100!

ЗОЖ Амбассадор

Result

287 people took part in the project, with 78% of them staying active throughout the whole project. Most participants were involved with walking and working out. They added workouts and activities both manually and automatically using Google Fit and Apply Health.
During feedback, the contestants praised the competitive system and ratings, with phrases such as ’giving me motivation to move’, ’not wanting to be the last one in your team’, ’competitive spirit’, ’proud of my results’. They wanted to continue taking part in new challenges.
We reached all of the goals set by our client.

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Видео

Люди говорят...

Текст... текст...Бежать Экватор в компании коллег — здорово, но если по итогам организация перечисляет миллионы рублей в благотворительный фонд в результате твоей активности — еще лучше.

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