Coca-Cola Christmas Caravan

The global goal of the project was to collect 300,000 ⚡️ charges of activity to help the Caravan tackle the route from Vladivostok to Moscow, including 10 cities along the way.
This result could only be achieved by a combined effort: the physical activity of the participants was translated into «energy» to help move the Caravan in the Stayfitt application.

• Everyone could register on the Caravan website, download the Stayfitt app and add the results of their activities in the app.
It is important that participation in the project was open to people with any level of physical fitness: steps during a normal walk around the city and the results of cycling races, ski marathons and other sports training were all counted.
• When registering, you were able to choose a team depending on your sports interests: runners, water lovers, snow fans, roadrunnerss, strongmen, team players, station wagons, beginners.
• Participants entered any physical activities that could be converted into charges into Stayfitt and thus gave their energy to the caravan.;
❗Team chats, tournament tables with team results and personal achievements all helped to increase the involvement of project participants.
• In each city, the virtual Caravan «made a stop» and a specially recorded training session or challenge from a Special Olympics athlete was available in the application.
6 creative challenges and 3 special training sessions from athletes of the Special Olympics were organized: jumping routines, burpee workout and others.
Every week, prize sets were played among active Stayfitt users.
• At the end of the Caravan, Coca-Cola in Russia made a donation towards the development of programmers of regional branches of the Special Olympics in Russia.